Articles: Assistance to young entrepreneurs / Q & R Consulting / Sales Process / Oneself
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Although initially used for tracking parts in vehicle manufacturing, QR codes are now used in a much broader context including both commercial tracking applications and convenience-oriented applications aimed at mobile phone users (termed mobile tagging). QR codes may be used to display text to the user, to add a vCard contact to the user's device, to open a Uniform Resource Identifier (URI), or to compose an e-mail or text message. Users can generate and print their own QR codes for others to scan and use by visiting one of several paid and free QR code generating sites or apps.
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The owner or entrepreneur of a small business must realize that the sales process is an integral part of the marketing concept and a key element of a company's revenue producing capabilities. Without sales, there would be no company or the need to consider establishing one in the first place. Determining whether a transaction is a sale of goods or whether it falls under another category is imperative due to legislative restrictions or requirements, such as taxes.
Promotion strives to increase the demand of a product, thus minimizing the importance of the product's price in customer decision making. The following elements are essential when considering the mix of promotion strategies.
Retail sales of products or services are generally made without written contracts except, in special cases, where there are implicit contracts between the parties to the transaction. Otherwise, most manufacturing, retailing, wholesaling, distributing, franchising, real estate construction sales, etc. must be based on written contractual obligations, which are enforceable under the law of the Uniformed Commercial Code in California and throughout the United States.
The sales process must be considered fully since it is not just the act of selling alone, but generally also includes the following peripheral component parts:
- Personalized Selling
- Sales Promotion Events
- Public Relations
As previously reviewed during the "Marketing Process" chapter, promotion represents information that serves a legally marketed product or service. Promotion has three objectives in mind:
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